The Moxxi Marketing Blog

Understand How HTTP Status Codes Affect SEO

Anyone who has spent time surfing the web has likely received a “404 Not Found” error message when trying to access a website that no longer exists or by trying to connect with a website with a broken or dead link. This Hypertext Transfer Protocol (HTTP) status code is one of dozens used to manage and track the application of HTTP. Website servers issue such status codes when responding to a request from a client for website access or other action.

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Google Expands Users’ Abilities to Update Google Maps

You probably already know that Google Maps is an excellent platform on which to promote your business. Not only does it help your customers find the physical location of your business, but also provides them with important information about your business, including customer reviews. Given that your business’s profile on Google Maps is a free perk of Google My Business, which is itself free, promoting your business with this powerful tool is a no brainer.

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Google Search Console is a Great Complement to Google Analytics

Pretty much everyone involved with online marketing uses Google Analytics, but are you also using Google Search Console? If you answer no, you’re not alone, as many online marketers and search engine optimization (SEO) professionals overlook this valuable SEO tool. This is somewhat understandable given how much important information—visitor numbers, bounce-rate, time spent on site, visitor location, recurring traffic, keyword conversion rates, and more—is provided by Google Analytics. 

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