Are You Keeping Track of Your Conversions?
No matter what your online marketing campaign goals, measuring the success of your campaign should be an integral part of your online strategy. Website traffic is certainly one metric that can be gauged to assess your campaign’s effectiveness, but tracking conversions provides a much more targeted assessment. This deeper look at what’s working and what’s not can then help you adjust your campaign to improve results-- and the return on your online marketing investment as well!
If you are unfamiliar with conversion tracking, read on as Naples, Florida-based Moxxi Marketing details what conversion tracking is and how it can help you get more bang for your online marketing buck.
So, What Do you Mean by Conversion?
In online marketing, a conversion means that a visitor to your website, social media site, Google Ad post, etc. has taken a positive, and usually desired, action. Naturally, clicking a “purchase” button or otherwise initiating a sale represents the most positive conversion for most businesses, but there are numerous other meaningful conversions, with their importance based upon campaign goals and/or your type of business. Other conversions include, but are not limited to:
- Clicking a link to a landing page
- Subscribing to a newsletter
- Requesting more information
- Filling out a form or survey
- Signing up for special offers
- Initiating direct contact via telephone or online contact form
In short, a conversion means that a potential customer has taken a concrete action as a result of your online marketing campaign. It may not have been a sale, but interest has been demonstrated and a lead typically established.
Why is it Important to Track Conversions?
While tracking website traffic helps you gauge how many people are visiting your site, conversion tracking helps identify how people are interacting with your online presence. It’s one thing to know that you tend to get the most website visitors on Tuesdays between 2 p.m. and 4 p.m., but a more important metric might be knowing how many people click on the landing page link on your Google Ad. Not only can metrics like the latter help you estimate whether you’re spending your Google Ad dollars wisely, but also help you assess how all elements in your online presence are working. By tracking conversions, you’re monitoring key performance indicators that can help you guide your online marketing strategy.
How do I Track Conversions?
Google Analytics is one of the best tools for assessing conversions on your website, and it provides easy tracking of numerous conversion metrics. Google includes a free conversion tracking tool as part of any Google Ads account, and social media platforms provide conversion tracking to their online marketing clients.
If you outsource your online marketing to an agency, ask them what conversion tracking metrics and tools they’re using, and request the data. With a strategy of “conversion-focused marketing, Moxxi Marketing conducts extensive conversion tracking for all of its clients in southwest Florida, and beyond. Our team of marketing experts has a stellar record of helping companies successfully launch and maintain online marketing campaigns that lead to customer conversions and achieve solid, measurable results. From full-service online marketing to targeted campaigns, Moxxi Marketing can boost the success of your marketing efforts. Contact us today at 239.228.8837.