Plastic surgery’s popularity has grown by leaps and bounds over the past decade. This has led to an increasing number of surgeons joining the field resulting in increased competition for clients. Effective online marketing has become crucial for the success of a plastic surgery practice. In order to maintain a competitive edge, your online marketing strategy needs to stand out among the rest. Your plastic surgery practice needs an easy-to-navigate, engaging, and informative website. You should also take advantage of all potential internal and external marketing tools related to your website. This may include search engine optimization, social media engagement, and the assorted online marketing tools offered by Google.