What’s in a Name?—Google “AdWords” Shifts to “Google Ads”
If you rely on Google AdWords as part of your online marketing strategy, change is afoot, as the Internet tech giant has rebranded AdWords into the new Google Ads. Effective July 24, the rebrand comes with a revised platform and other changes, but Google insists that changes “to the Google Ads branding will not impact your campaign performance, navigation, or reporting.”