Plastic surgery’s popularity has grown by leaps and bounds over the past decade. This has led to an increasing number of surgeons joining the field resulting in increased competition for clients.  Effective online marketing has become crucial for the success of a plastic surgery practice. In order to maintain a competitive edge, your online marketing strategy needs to stand out among the rest. Your plastic surgery practice needs an easy-to-navigate, engaging, and informative website. You should also take advantage of all potential internal and external marketing tools related to your website. This may include search engine optimization, social media engagement, and the assorted online marketing tools offered by Google.

Emerging trends are already influencing the fast-changing digital marketing world and shifting the ground rules and tactics of search engine optimization (SEO). Key among these emerging trends is the rapid rise of Internet voice search, which represents a variation to traditional typed searches and a subsequent need to account for it in SEO practice. Because Naples, Florida-based Moxxi Marketing keeps on top of all developments in the changing digital marketing space, it is following the rise of voice search and tactics for optimizing it with great interest. Read on to learn what we know about voice search optimization so far, and what small businesses should be doing to utilize it going forward.

Google’s plans to shut down Google+ for consumers is coming to a head as the company has set an April 2 deadline for its closure and subsequent deletion of all Google+ content. This will effectively end all small business outreach and marketing efforts via the Google+ platform, though such efforts have generally been on the wane for months. As previously reported by Naples, Florida-based Moxxi Marketing, Google is shutting down the platform due to limited adoption by Google users and issues relating to a data bug. In preparation for this action, Moxxi Marketing has been assisting small business clients who use Google+ with their migration into using the many features offered by Google My Business (GMB).