As a business owner or manager, you’ve undoubtedly heard the term “inbound marketing.” And you can be excused if you don’t know exactly what it is referring to, as it is just part of the jargon describing “online marketing,” which is also referred to as “content marketing and “Internet marketing.” While all of these terms refer to similar marketing strategies, “inbound marketing” specifically refers to the strategy of using the Internet and social media to get the customer to organically come to you.

Google My Business (GMB) has emerged as one of the best tools a business can use to manage how its company is featured throughout all Google products and platforms. Naples, Florida-based Moxxi Marketing believes that GMB should be an integral component of every company’s online marketing strategy, and has long kept close tabs on its evolution. Among the more unique features offered by Google My Business is the ability to include a “post” front and center in a company’s GMB listing. Not only do these posts help improve local search rankings for a company, but they allow it to prominently feature any number of different messages specifically targeting potential customers in Google search results.

If you rely on Google AdWords as part of your online marketing strategy, change is afoot, as the Internet tech giant has rebranded AdWords into the new Google Ads. Effective July 24, the rebrand comes with a revised platform and other changes, but Google insists that changes “to the Google Ads branding will not impact your campaign performance, navigation, or reporting.”