“New year, new you,” right?
It’s the start of a new year, and if you’re like most people, you probably made a few New Year’s resolutions designed with self-improvement in mind. But as a small business owner, did you make any New Year’s resolutions to improve your company or make 2023 a breakout year for business?
It’s been just over a year since Facebook announced its rebrand as Meta, so we thought it would be an opportune time to review what has changed and assess whether there have been any impacts on digital marketing on the platform. The social media platform is still called Facebook, and its digital marketing options haven’t undergone any changes. So, what gives, and what’s going on with Meta?
Most people who run small businesses understand the importance of maintaining an online presence, but many do not comprehend the underlying components that boost the effectiveness of digital marketing. Along with a “build a website, and they will come” mentality about digital marketing, many business owners and managers do not have time to figure out the nuances of building a successful online presence.
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