If you own or manage a business, your company probably has a website. But do you actively try to drive traffic to your website? Do you manage your website in a manner designed to ensure that it ranks highly on the SERP? Are you using SEO to maintain or boost its SERP ranking? Do you even know what SERP and SEO are?
The global COVID-19 pandemic has given a huge boost to social media and has made social media platforms even more instrumental for sharing information. Meanwhile, real-time in-person communications between and among people has declined considerably. While the pandemic continues to rage on, personal interactions are becoming more common as governments lift lockdowns and people edge towards a return to normalcy.
Anyone who has spent time surfing the web has likely received a “404 Not Found” error message when trying to access a website that no longer exists or by trying to connect with a website with a broken or dead link. This Hypertext Transfer Protocol (HTTP) status code is one of dozens used to manage and track the application of HTTP. Website servers issue such status codes when responding to a request from a client for website access or other action.