You probably already know that Google Maps is an excellent platform on which to promote your business. Not only does it help your customers find the physical location of your business, but also provides them with important information about your business, including customer reviews. Given that your business’s profile on Google Maps is a free perk of Google My Business, which is itself free, promoting your business with this powerful tool is a no brainer.

Pretty much everyone involved with online marketing uses Google Analytics, but are you also using Google Search Console? If you answer no, you’re not alone, as many online marketers and search engine optimization (SEO) professionals overlook this valuable SEO tool. This is somewhat understandable given how much important information—visitor numbers, bounce-rate, time spent on site, visitor location, recurring traffic, keyword conversion rates, and more—is provided by Google Analytics. 

If you’re engaged in eCommerce or otherwise operate a website for your business, you’re probably fairly diligent about keeping abreast of the latest developments in digital marketing, right?