Boost the Returns from your Email Marketing Strategy with these Ideas
If you’ve been neglecting email marketing efforts, you may want to revitalize this marketing strategy. Email marketing continues to provide companies with the biggest returns on their marketing investment. In fact, numerous marketing studies suggest that email marketing outperforms other marketing efforts by a factor of more than two-to-one as measured by a variety of metrics.
Moxxi Marketing has long held email marketing to be an important component of all inbound marketing strategies. If your email marketing efforts fail to generate meaningful response, or you are otherwise unsure how to mount an effective campaign, here are a few ideas to help you generate better email marketing success.
Email Marketing Takes Many Paths
When it comes to email marketing, there is no one-size-fits-all approach that will miraculously boost returns. You might adopt and combine 10 separate email marketing tips into your campaign and receive little return for your effort. Alternatively, you might adopt just one change in your email marketing approach and see a doubling of your returns.
Every company, and every potential customer is different. You must figure out how your company can best interact via email with its potential customer base. The best means for doing this is through split testing. This means you split your email audience into multiple groups to test which email versions are producing the greatest responses. Split testing can be used to assess different parameters of your email, from subject lines, primary content, calls to action (CTAs), send time, and more. Split testing will help you determine what works and what doesn’t. This allows you to better adopt email tactics that will work for your customer base.
Know Your Customers And Make It Personal
“Dear Customer: Buy my stuff!!!” probably isn’t going to generate many responses, even if it does somehow manage to squeak past the spam filters. Using the customer’s actual name is a good first step in making your email personal, but this should be followed by personalization of the entire email. Make sure that your email content is delivered with personality, and doesn’t come across as some computer-generated sales pitch. Each sentence, from the subject line to the CTA, should make the reader want to read more.
One of the most effective means for keeping the reader engaged is by telling a story. And an engaging story that entertains or provokes an emotional response will likely spur a closer connection between the customer and your company.
The more you know about your customers, the easier it will be to tailor your emails with messaging that will resonate with the readers’ interests and needs. When possible, consider segmenting your email recipient list by various demographic parameters and craft more personalized emails accordingly. Figuring out who your customers are represents a whole other element of marketing, but it should already be a key component to your overall marketing strategy.
Tips That Might Help Your Email Marketing Efforts
Once you have split testing in place, are getting to know your customer base, and are personalizing your customer engagement, it’s time to try out some other ideas for your email marketing campaigns.
Among ideas that seem to consistently improve email marketing campaigns are:
- Crafting emails that are clear, concise, and get to the point—tell a story—with appropriate brevity, and do not overwhelm the reader with too much text.
- Delivery of emails that are mobile-device friendly.
- Combining email campaigns with a dedicated landing page that further engages the customer.
- Ensuring that your emails are delivering something of value to the reader.
- Well-timed, consistent email delivery that does not overwhelm or come across as spam.
- Double-check how emails look via their delivery through multiple platforms.
- Make sure that your emails are not ending up in recipients’ spam folders.
Our team of marketing experts has a long-held track record of helping companies successfully launch and maintain email marketing campaigns that achieve solid, measurable results. We are experts at customizing engaging email campaigns that generate customer responses, and at smoothly integrating email marketing with other inbound marketing efforts. From full-service online marketing to targeted campaigns, Moxxi Marketing can boost the success of your marketing efforts. Contact us today at 239.228.8837.