If you’re engaged in eCommerce or otherwise operate a website for your business, you’re probably fairly diligent about keeping abreast of the latest developments in digital marketing, right?

If you manage one of the more than 65 million businesses that utilize Facebook for social media marketing efforts, prepare for some changes because Facebook is giving the site a partial makeover. Facebook is now offering a new “Page experience” designed to help businesses enhance their community engagement and better achieve business objectives. Not to be confused with Google’s new “Page Experience” that expands SEO ranking factors, the new Facebook Page experience involves the layout and interactive features of a business’s Facebook presence. In particular, Facebook’s new Page experience includes:

Keeping your website high in the search engine rankings is a crucial component of online marketing. It can take significant time and commitment given that Google algorithms analyze an estimated 200-plus factors to generate its constant rankings. Naturally, few online marketing specialists can devote resources to perfectly tweak their websites to account for all of those factors. But most make sure to account for the primary search engine optimization (SEO) factors believed to carry the most weight in the rankings. This would include: