“New year, new you,” right?
It’s the start of a new year, and if you’re like most people, you probably made a few New Year’s resolutions designed with self-improvement in mind. But as a small business owner, did you make any New Year’s resolutions to improve your company or make 2023 a breakout year for business?
Most people who run small businesses understand the importance of maintaining an online presence, but many do not comprehend the underlying components that boost the effectiveness of digital marketing. Along with a “build a website, and they will come” mentality about digital marketing, many business owners and managers do not have time to figure out the nuances of building a successful online presence.
We find it hard to believe, but about one-third of the nation’s small businesses still do not have a website. Hard to believe because so much of today’s business activity is Internet-driven. Consider first that more than 90% of consumers research products and services on the Internet from websites that rank before making a purchase. This suggests that absent a website, your business may have slashed its potential customer base by 90%.
Bonita Springs Office:
3521 Bonita Bay Blvd, Ste 100, Bonita Springs, FL 34134
Tallahassee Office:
300 W Pensacola St, Tallahassee, FL 32301
