A decent salary, periodic raises, paid vacation, healthcare benefits, and retirement plans are the primary motivators your company likely uses to keep employees productive and encourage them to keep working with you for the longer term. But do you consider other things your company should do to help promote positive employee morale and improve retention?
“New year, new you,” right?
It’s the start of a new year, and if you’re like most people, you probably made a few New Year’s resolutions designed with self-improvement in mind. But as a small business owner, did you make any New Year’s resolutions to improve your company or make 2023 a breakout year for business?
Most people who run small businesses understand the importance of maintaining an online presence, but many do not comprehend the underlying components that boost the effectiveness of digital marketing. Along with a “build a website, and they will come” mentality about digital marketing, many business owners and managers do not have time to figure out the nuances of building a successful online presence.