We find it hard to believe, but about one-third of the nation’s small businesses still do not have a website. Hard to believe because so much of today’s business activity is Internet-driven. Consider first that more than 90% of consumers research products and services on the Internet from websites that rank before making a purchase. This suggests that absent a website, your business may have slashed its potential customer base by 90%.
Anyone can see that Internet-based advertising saturates the World Wide Web these days, but many small business owners do not understand how the different types of digital marketing can boost sales or otherwise spur customer engagement. If nothing else, small business owners should familiarize themselves with paid search advertising and paid social media advertising. Both of these digital marketing strategies have proven highly effective at capturing new customers and boosting customer engagement.
You probably already know that Google Maps is an excellent platform on which to promote your business. Not only does it help your customers find the physical location of your business, but also provides them with important information about your business, including customer reviews. Given that your business’s profile on Google Maps is a free perk of Google My Business, which is itself free, promoting your business with this powerful tool is a no brainer.