Keeping your website high in the search engine rankings is a crucial component of online marketing. It can take significant time and commitment given that Google algorithms analyze an estimated 200-plus factors to generate its constant rankings. Naturally, few online marketing specialists can devote resources to perfectly tweak their websites to account for all of those factors. But most make sure to account for the primary search engine optimization (SEO) factors believed to carry the most weight in the rankings. This would include:

Social media platform Twitter has added a new feature designed to increase engagement by its 340 million or so members. Twitter’s “Fleets” function allows users to post Tweets that disappear in 24 hours. Similar to the disappearing post format used by Instagram and Snapchat, Fleets lets users share thoughts and information that they may not want to remain permanent. As noted by Twitter product designers, “we’re launching Fleets so everyone can easily join the conversation in a new way—with their fleeting thoughts.”

If you’re not using Google Display Ads as part of your online marketing efforts, then you might be missing out on one of the most powerful marketing tools on the Internet. In fact, Google Display Ads might offer you one of the biggest returns you can get for your advertising dollars.