Your business address is a key component of your Google My Business (GMB) listing, but what if you don’t actually offer products or provide services at the physical location? For example, a professional painting or landscaping company. Or, what if you provide some services and/or products at the physical location, but also extend your reach via delivery or house-call servicing?

Most people are aware of the importance of a strong online presence in today’s business world, but do you realize how powerful social media can be when properly used toward successful online marketing strategy? Well, that power can easily be summed up by noting that there are more than 3.5 billion social media users worldwide and that social media usage represents almost 75% of all Internet traffic. This means that if you’re not incorporating social media strategies into your online marketing efforts, you’re probably missing a lot of potential customers.

With such a wide variety of online marketing tools to choose from these days, you might be tempted to think that one of the oldest—email marketing—has gone the way of the dinosaur. However, you might be surprised to learn that email marketing consistently ranks as one of the most effective online marketing tools available.