You probably measure your company’s digital marketing performance by the number of leads it generates, but do you track how much you’re spending to capture these leads? With digital marketing costs climbing rapidly, assessing the cost per lead (CPL) is a critical performance measurement tool that you can use to help boost the success of your online marketing campaigns.
Anyone can see that Internet-based advertising saturates the World Wide Web these days, but many small business owners do not understand how the different types of digital marketing can boost sales or otherwise spur customer engagement. If nothing else, small business owners should familiarize themselves with paid search advertising and paid social media advertising. Both of these digital marketing strategies have proven highly effective at capturing new customers and boosting customer engagement.