Meta Versus Facebook—What Has Changed?

It’s been just over a year since Facebook announced its rebrand as Meta, so we thought it would be an opportune time to review what has changed and assess whether there have been any impacts on digital marketing on the platform. The social media platform is still called Facebook, and its digital marketing options haven’t undergone any changes. So, what gives, and what’s going on with Meta?

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Why Blogs Are Important for Your Business’s Online Presence

Most people who run small businesses understand the importance of maintaining an online presence, but many do not comprehend the underlying components that boost the effectiveness of digital marketing. Along with a “build a website, and they will come” mentality about digital marketing, many business owners and managers do not have time to figure out the nuances of building a successful online presence.

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The Importance of Local Business Citations

As a localized business with a distinct geographic reach, your online marketing initiatives inevitably include search engine optimization (SEO) with an emphasis on “local” SEO. That is, targeting your optimization efforts to capture the market within your geographic region effectively.

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