There are numerous ways to optimize your online marketing efforts to boost website traffic. Most digital marketing optimization efforts—such as search engine optimization (SEO)—are tailored specifically to increase website traffic. This, of course, is designed to capture more potential customers and lead to more sales. But there is also a tool you should be using that helps broaden the reach of your website while also encouraging an organic boost in sales.
We find it hard to believe, but about one-third of the nation’s small businesses still do not have a website. Hard to believe because so much of today’s business activity is Internet-driven. Consider first that more than 90% of consumers research products and services on the Internet from websites that rank before making a purchase. This suggests that absent a website, your business may have slashed its potential customer base by 90%.
If you own or manage a business, your company probably has a website. But do you actively try to drive traffic to your website? Do you manage your website in a manner designed to ensure that it ranks highly on the SERP? Are you using SEO to maintain or boost its SERP ranking? Do you even know what SERP and SEO are?