Creating SEO-Friendly FAQ Pages
Does your company’s website have any frequently asked questions (FAQ) pages?
If not, you are missing out on some key benefits FAQ pages provide to your digital marketing efforts. Consider first that an SEO-friendly FAQ page can optimize a customer’s on-site experience with your website by helping them quickly find information they might be seeking about a product and/or service.
A well-crafted FAQ page can also help promote your company as a thought leader within your business sector. Additionally, by providing customers with easy-to-find, upfront answers to the most asked questions about a product or service, your FAQ pages can ease pressure on your customer service team.
These benefits alone justify the inclusion of FAQ pages, but you should also know that an effective FAQ page can boost your website’s search engine optimization (SEO) efforts. As leading experts in all facets of digital marketing and SEO, Naples, Florida-based Moxxi Marketing offers you this quick tutorial on how you can create SEO-friendly FAQ pages designed to boost website optimization and enhance your customers’ website experience.
Why FAQ Pages Are Perfect for SEO
A well-crafted FAQ page can meld effectively with SEO for several reasons. For starters, competition in the digital world is getting fierce, which makes maintaining effective organic SEO initiatives imperative for overall success. Because many company websites lack FAQ pages and others inevitably overlook their optimization, you might gain an edge by optimizing yours.
FAQ pages also include important information about your products and/or services that lend themselves well to keywords and other forms of optimization. In fact, the keywords you use combined with the structure of your questions and answers may closely match search inquiries by potential customers, boosting the chances that your website will appear in search engine results.
Of course, you shouldn’t just add random questions and answers onto a page and expect to experience a boost in organic website traffic. The key is to craft questions and answers that might approximate search terms and provide concise value to your target audience.
Start by Compiling Commonly Raised Questions
Because you are intimately familiar with the product/service you provide, you probably have all the answers but may not know what questions consumers frequently have about it. Thus, you should conduct some investigation. Start by asking your sales and customer service team members what questions they most often hear from consumers—and ensure they provide the correct responses. If your company conducts customer surveys, see if you can add a relevant question or two asking customers what information about the target product/service they feel is lacking. Other methods you can use to uncover commonly raised questions include:
- Read customer reviews.
- Review your competitors’ FAQ pages.
- Use Google’s “People Also Ask Feature.”
- See what questions Google might offer when it autocompletes your product/service keyword.
- Investigate whether your specific product/service is being discussed on online forums like Quora or Reddit.
FAQ Answers Need to Be Complete, Yet Concise
Once you’ve compiled a list of the most common questions, you’ll need to compose complete, accurate answers in a paragraph or two that contain only two to three sentences. When crafting the responses, ensure you are not duplicating existing content on your site, which could hinder your SEO efforts.
You may find it difficult to keep your answers concise and to the point, but you can always use internal linking to direct readers to more detailed information in answering the question. You can also bolster your answer with infographics and/or video tutorials or product explanation videos.
Provide Positive User Experience (UX) Through Formatting
For both customer satisfaction and SEO, you need to format FAQ pages to make it easy for the reader to quickly find the answers they seek. A long list of questions and answers may annoy some customers and lead to SEO-damping bounces.
In some cases, you might need to offer multiple FAQ pages to differentiate topics, whether product instructions, shipping, returns, customer experience, or any other relevant category. These pages would be organized under a FAQ primary page, with anchor links, a search bar, and other navigational tools to quickly lead users to the answers they seek. Properly formatted FAQ pages enhance UX and provide you with more SEO opportunities through targeted keywords, title tags, and meta descriptions.
Optimize with Title Tags and Meta Descriptions
We’ve noted that you should optimize your FAQs with choice keywords, but you should further enhance these pages with title tags and meta descriptions. While Google no longer uses these to develop rankings, they still help influence SEO by informing search engines and users what the page is about. Well-crafted titles and meta descriptions help search engines correctly categorize the page in the rankings. They also help capture the attention of consumers, which can lead to click-throughs to give an organic boost to search rankings.
Don’t Forget to Link to Internal Pages
Perhaps needless to say, but make sure that you link as many answers as possible to other relevant pages throughout your website. This can further boost your ranking in search engine results.
Speak with Moxxi Marketing To Create Your SEO-Friendly FAQ Page
If you’ve been overlooking the potential influence FAQ pages can have on both customers and SEO efforts, the digital marketing experts at Moxxi Marketing can give your website a boost. For measurable digital marketing solutions that capture customers and keep up with today’s rapid technological change, contact the experts today at 239.330.6236.