If your business relies on a website for marketing, you’re undoubtedly familiar with SEO (search engine optimization) and understand the importance of keywords and a few other SEO best practices. But are you aware of structured data, or schema? It’s a special kind of code that helps search engines such as Google efficiently interpret the most relevant information on your web pages to optimize search results. In fact, along with improving search results, structured data can help improve the clarity of your web pages’ displayed search results in ways that can increase user click-throughs to your pages.

Your business address is a key component of your Google My Business (GMB) listing, but what if you don’t actually offer products or provide services at the physical location? For example, a professional painting or landscaping company. Or, what if you provide some services and/or products at the physical location, but also extend your reach via delivery or house-call servicing?

Most people are aware of the importance of a strong online presence in today’s business world, but do you realize how powerful social media can be when properly used toward successful online marketing strategy? Well, that power can easily be summed up by noting that there are more than 3.5 billion social media users worldwide and that social media usage represents almost 75% of all Internet traffic. This means that if you’re not incorporating social media strategies into your online marketing efforts, you’re probably missing a lot of potential customers.