If you’ve been neglecting email marketing efforts, you may want to revitalize this marketing strategy. Email marketing continues to provide companies with the biggest returns on their marketing investment. In fact, numerous marketing studies suggest that email marketing outperforms other marketing efforts by a factor of more than two-to-one as measured by a variety of metrics.

Google’s G Suite subscribers can now add Google Voice to their subscription as a fee-based phone service. While Google Voice for G Suite had been available over the past year to early adopters for beta testing, the service is now fully open to all G Suite subscribers.

Most doctors and medical practices maintain an online presence. Many have yet to expand this presence onto social media. Whether due to ongoing time constraints or lack of familiarity with social media’s power in the overall scope of online marketing; doctors and practices that neglect social media are missing out on a powerful online marketing tool. Not only does social media reach a market of more than two billion active monthly users, interaction with social media platforms such as Facebook, Instagram, Pinterest, and LinkedIn represents the top overall usage activity on the Internet.