Most people who run small businesses understand the importance of maintaining an online presence, but many do not comprehend the underlying components that boost the effectiveness of digital marketing. Along with a “build a website, and they will come” mentality about digital marketing, many business owners and managers do not have time to figure out the nuances of building a successful online presence.
As a localized business with a distinct geographic reach, your online marketing initiatives inevitably include search engine optimization (SEO) with an emphasis on “local” SEO. That is, targeting your optimization efforts to capture the market within your geographic region effectively.
If you’re reading this blog, you’re probably involved with a business that utilizes digital marketing to some degree. You undoubtedly promote your business with a website and perhaps engage with social media as part of your digital marketing strategy. But does video marketing play a role in your digital marketing strategy?